As more and more businesses shift to an online model, providing helpful resources to customers is becoming increasingly important. A website FAQ section is one of the most commonly used online customer resources. However, simply listing out questions and answers may only sometimes be the most effective way to help customers. That’s where turning your FAQs into teachable videos can provide numerous benefits.
This blog post will explore 5 advantages of turning your FAQs into teachable videos and how they can enhance your website’s user experience while boosting your search engine optimization (SEO).
1. Increased Engagement
Using Teachable videos to convey information to customers is more captivating compared to a plain text-based FAQ. Videos offer a dynamic and interactive experience, making it easier for visual learners to comprehend and follow the content, resulting in increased engagement. Consequently, incorporating videos can help retain customers on your website for more extended periods.
2. Improved Understanding
Teachable videos can help customers better understand complex concepts or procedures. By visually demonstrating how to use a product or service, customers are more likely to retain the information provided in the video, leading to fewer support inquiries and increased customer satisfaction.
3. Better SEO
Google and other search engines prioritize websites with high-quality content that offers value to customers. By turning your FAQs into teachable videos, you are providing valuable and informative content that can help boost your website’s SEO. Videos also help increase the time visitors spend on your website, another factor that search engines consider when ranking websites.
4. Scalable Support
Creating teachable videos for your FAQs provides a scalable way to support your customers. Support inquiries may also increase as your business grows and your customer base expands. Rather than hiring more support staff, creating teachable videos can help alleviate the workload and support customers 24/7. This allows your business to scale efficiently and effectively without sacrificing the quality of customer support.
5. Increased Brand Awareness
Creating teachable videos for your FAQs is an opportunity to showcase your brand’s personality and values. Videos can be used to add a human touch to your website and can help to build trust with customers.
In conclusion, turning your FAQs into teachable videos provides numerous benefits, from increased engagement and understanding to improved SEO and brand awareness. In addition, investing in teachable videos can provide your customers with valuable resources while boosting your business’s online presence.